How to Choose the Right Signage for Your Business
Introduction
Your signage is often the first impression customers get of your business—it’s your brand’s handshake with the world. Whether you’re opening a new storefront or rebranding an existing space, choosing the right signage is crucial for attracting attention, communicating clearly, and standing out from the competition. In this post, we’ll walk you through key factors to consider when selecting the perfect signage for your business.
1. Understand Your Purpose
Start by identifying the goal of your signage. Is it to attract foot traffic? Provide directions? Promote a sale? Different signage types serve different functions:
Branding signs: Logos, storefront signage, channel letters
Informational signs: Wayfinding, hours of operation
Promotional signs: Sale banners, window graphics
Safety/compliance signs: ADA-compliant or health & safety signage
Knowing your purpose will guide everything from design to material selection.
2. Location Matters
Where your sign will be displayed affects its size, materials, and style. Ask yourself:
Will it be indoor or outdoor?
Is it visible from a distance or up close?
Will it be exposed to the elements?
For example, a hanging sign on a busy street might need weather-resistant materials and bold lettering, while an indoor lobby sign could focus more on aesthetics and brand experience.
3. Choose the Right Materials
Materials affect durability, maintenance, and appearance. Here are some common signage materials:
Acrylic – Sleek and modern; great for indoor office signs
Aluminum – Durable and weather-resistant; perfect for outdoor signs
Vinyl – Ideal for window graphics, decals, and wraps
PVC or Foam Board – Lightweight and cost-effective; suitable for temporary signage
Work with a signage expert to match the material to your use case and environment.
4. Focus on Readability and Design
Even the most beautiful sign won’t help if people can’t read it. Keep these design principles in mind:
Legibility: Use clear, easy-to-read fonts
Contrast: Light text on dark backgrounds (or vice versa) improves visibility
Hierarchy: Highlight the most important information first
Brand Consistency: Stick to your brand’s colors, logo, and messaging
Pro tip: Test your sign design from a distance to make sure it's effective at a glance.
5. Work with a Professional
A professional signage company can help you navigate the entire process—from design and permitting to production and installation. Look for a provider with:
A solid portfolio of past projects
Experience with your type of business or industry
Good reviews and a collaborative process
Final Thoughts
The right signage does more than display your name—it communicates your brand, attracts customers, and drives business. By considering your goals, location, materials, and design, you’ll be well on your way to choosing signage that delivers results.
Need help creating standout signage?
Contact our team today to schedule a consultation and discover the best signage solutions for your business.
